How to Incorporate Storytelling in Your Business

How to Incorporate Storytelling in Your Business

This last post of the series is a collection of times when you could use a story and a general idea of what kind of story could be used in that scenario. The idea is to give you plenty of examples and … well, ideas on how you can start to incorporate storytelling into what… Read More >>

Creating Effective Marketing Messages

Creating Effective Marketing Messages

Attracting your ideal client isn’t always an easy task. I know this first hand. When I created my first lead magnet, I was soooooo excited to see possible leads booking calls with me. Twenty calls were booked in a few short weeks. But I learned a very tough lesson… This post may contain affiliate links… Read More >>

Creating Content That Sells FOR You

Creating Content That Sells FOR You

There was such a loud squeak going on outside, it distracted my attention from my office and I had to go find out what was going on. Velcro (one of our cats) was sitting in the window and a squirrel was on the tree outside just squawking away at her in a frenzy. As I… Read More >>

How To Set Up Your Marketing Hub

How To Set Up Your Marketing Hub

Now that you know what a marketing hub is, let’s discuss how exactly you set up your hub, as well as all of the elements that surround it, so you can create an unstoppable marketing package. This post may contain affiliate links for your convenience. Please read my disclosure policy here. Now, let’s discuss how… Read More >>

7 Ways that Speaking the Right Language Can Help With Conversion

7 Ways that Speaking the Right Language Can Help With Conversion

If you are not speaking the SAME language as your ideal client, you will attract the wrong leads. This is a lesson I’ve learned the hard way. This post may contain affiliate links for your convenience. Please read my disclosure policy here. And even if you define your ideal client language once…it changes over time. Copywriting… Read More >>

The Key To Sales Success Is How You Handle Objections

The Key To Sales Success Is How You Handle Objections

A sales conversation with a prospect isn’t a battle of wills. You’re not trying to coerce them into buying your product or offering, and understanding their psychology will help you to effectively overcome their sales objectives. It’s a collaborative process where you’re working together to find a solution to the customer’s problem. This post may… Read More >>

How to Prevent Burnout

How to Prevent Burnout

Sometimes you have to remember to fill up your gas tank (so to speak), otherwise, you run the risk of running on empty. Creating a self-care list can help as suggested recently by Stephenie Zamora. Some self-care should be daily, other self-care items can be monthly, etc. Self-care can help fuel your energy levels. Learn… Read More >>

Why Being a People Pleaser will Hurt Your Business

Why Being a People Pleaser will Hurt Your Business

I’m a people pleaser. Always have been. And it’s not something that is easy to get over. I’m the peacemaker in my family. I want everyone to get along. Oohhhh and I hate conflict! Sound familiar? This can be a detriment to your messaging in your business. It makes writing copy difficult. I’m going out… Read More >>

4 Tips for Monetizing Your Expertise

4 Tips for Monetizing Your Expertise

Do you ever feel like being multi-passionate is a blessing and a curse? Yeah, same. Sometimes having so many skills or passions feels overwhelming—it’s like standing at a crossroads with 27 different paths, all screaming, “Pick me!” If you’ve been there, you know the struggle is real. But here’s the good news: you can absolutely… Read More >>

9 Ways To Find Out What Your Ideal Client REALLY Wants

9 Ways To Find Out What Your Ideal Client REALLY Wants

Ever feel stuck when trying to come up with a lead magnet idea or wondering what your audience truly needs? You’re not alone—it’s one of the most common challenges for entrepreneurs and business owners. That’s why I created this 3-part series to help you tap into the minds of your customers and subscribers. Let’s start… Read More >>

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